Human aesthetic preference in the visual domain is reviewed from definitional,
methodological, empirical, and theoretical perspectives. Aesthetic science is distinguished …

The circular economy is based on the maximum use of resources by reducing, reusing, and
recycling the elements used. Currently, the items littered most frequently in the world are …

Out of all the human senses, touch is the one that is most often unappreciated, and
undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …

Why do people go to the movies? What does it mean to watch a movie? To what extent is the
perceived fictional nature of movies different from our daily perception of the real world? We …

As goods commoditize more quickly in terms of functionality, design is increasingly
becoming a critical point of differentiation. The present research examines the interaction of …

This study explores the psychological effects of screen size on smartphone adoption by
proposing an extended Technology Acceptance Model (TAM) that integrates an empirical …

Using both group-and individual-level analyses, we explored the complex and dynamic
effects of basic visual features on aesthetic judgment. Specifically, the mediating influence of …

The present research investigates the manner in which product form communicates
functional performance, and examines how the form of a product can alter judgments about …

Emotional experiences are often described in metaphoric language. A major question in
linguistics and cognitive science is whether such metaphoric linguistic expressions reflect a …

Although multi‐unit ownership has become the dominant form of franchising in the United
States, the motivations for either franchisor or franchisee to participate in these agreements …