Purpose This article analyzes research on digital transformation in the tourism sector,
providing insights into leading work, authors, journals, trends and future research …

Marketing has changed fundamentally in the new millennium. At the same time, sustainable
marketing strategies have evolved to meet the challenges of environmental issues. In this …

To address the unsolved problem of the mechanism underlying the effect of big data
analytics capabilities on competitive advantage and performance, this study combined …

Instagram is a critical tool for the selection of tourism destinations. Instagram travel
influencers seem to play a significant role in this process, often using geo-location data to …

To date, tourism is the fastest growing industry globally, but one of the least developed in
terms of environmentally sustainable practices. However, only a small portion of documents …

The constant changes typically present in the market along with intense competition force
companies to be flexible and adaptable. Firms that operate in the tourism industry need to …

Sustainability is one of the current much-discussed issues in the world, including in tourism
sectors. However, there are few studies on tourism management and marketing toward …

This research delves into the intricate dynamics of travelers' decision-making processes,
particularly their response to the media's portrayal of environmental risks and the …

Many tourism-related activities have been suspended due to the nationally enforced
lockdown to combat the Coronavirus pandemic. The tourism industry suffered immensely …

When addressing the ever-increasing role that social media plays in generating a clear
image of the travel destination chosen by tourists, the research and specialty literature tends …