This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

The aim of this study is to explore the characteristics of omnichannel shoppers in the context
of webrooming and showrooming behavior. A total of two hundred and forty research papers …

The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …

This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

Purpose The purpose of this paper is to determine the key factors influencing mobile
shopping adoption intention and actual usage in the backdrop of the moderating effect of …

Purpose The purpose of this paper is to propose and empirically test a model encompassing
antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing …

This paper evaluates, on the one hand, the influence that routes to persuasion has on the
webrooming and showrooming. On the other hand, for the specific case of products …

Webrooming (practice whereby products are researched online before making an offline
purchase) has been recognized as a prevalent form of cross-channel shopping behavior …

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological
framework | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

This study developed and empirically tested a model to explore the relationships between
contact personnel, physical environment, service quality, relationship quality, service …