How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior
CC Yin, HC Chiu, YC Hsieh, CY Kuo - Journal of Retailing and Consumer …, 2022 - Elsevier
The opportunities and challenges of omnichannel in retail industry have been widely
discussed, yet despite these benefits, the key elements that constitute an effective …
discussed, yet despite these benefits, the key elements that constitute an effective …
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
The development of trust among the customers of the organization is a key objective and
critical to obtaining a competitive advantage. Therefore, this study was examined to assess …
critical to obtaining a competitive advantage. Therefore, this study was examined to assess …
Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
The advancement in digital technologies has led to an explosive information phenomenon,
particularly in Internet shopping. This paper attempts to examine the trust element in the …
particularly in Internet shopping. This paper attempts to examine the trust element in the …
Presumption of green electronic appliances purchase intention: The mediating role of personal moral norms
This study focused on social and cognitive psychological factors that drive personal norms
and consequent buying intentions towards green electric appliances. The study …
and consequent buying intentions towards green electric appliances. The study …
How does channel integration affect consumers' selection of omni-channel shopping methods? An empirical study of US consumers
In recent years, fashion brands and retailers have been advancing rapidly to provide US
consumers more seamless omni-channel shopping experiences. The pandemic has further …
consumers more seamless omni-channel shopping experiences. The pandemic has further …
The impact of information sharing and delivery time on customer happiness: An empirical evidence from the UAE retail banking industry
To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …
The effect of eWOM source on purchase intention: the moderation role of weak-tie eWOM
Scholars around the world have studied electronic word of mouth (eWOM) heavily in the
past decade. However, despite extensive knowledge of the effect of eWOM on consumer …
past decade. However, despite extensive knowledge of the effect of eWOM on consumer …
Role of customer satisfaction as a mediator between sensory marketing and customer loyalty: A case of Pakistani restaurant industry
ZW Satti, SF Babar, S Parveen - Journal of International Food & …, 2023 - Taylor & Francis
Sensory marketing can help customers to stay longer by enjoying environment of
restaurants. To find out this, the present study was conducted in restaurant industry of …
restaurants. To find out this, the present study was conducted in restaurant industry of …
Impact of servant leadership on the development of change-oriented citizenship behavior: Multi-mediation analysis of change readiness and psychological …
Due to globalization; utilization of new innovations; adapting to a tempestuous climate; and
political, cultural, and economical challenges, organisations face progressing cycles of …
political, cultural, and economical challenges, organisations face progressing cycles of …
Effect of multisensory branding on purchase intention at cafes in Pakistan
The study investigates the impact of multisensory branding on purchase intention in
Pakistan's cafes with the mediating role of customer satisfaction. Time spent in cafes acted …
Pakistan's cafes with the mediating role of customer satisfaction. Time spent in cafes acted …