This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

Digitization blurs the lines between technology and management, facilitating new business
models built upon the concepts, methods and tools of the digital environment. The purpose …

This research utilizes big data in investigating the impact of a luxury brand's social media
marketing activities on customer engagement. In particular, applying the dual perspective of …

In this study, we explore the impacts of big data's main characteristics (ie, volume, variety,
and velocity) on innovation performance (ie, innovation efficacy and efficiency), which …

Big data analytics (BDA) have the power to revolutionize traditional ways of doing business.
Nevertheless, the impact of BDA capabilities on a firm's performance is still not fully …

As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …

Big data analytics (BDA), as a new innovation tool, played an important role in helping
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …

With the fastest growth of information and communication technology (ICT), the availability of
web content on social media platforms is increasing day by day. Sentiment analysis from …

Big data is transforming the new product development (NPD) process. Organizations are
investing heavily in big data capabilities to capitalize on the ongoing analytics movement …

Food sharing mobile applications are becoming increasingly popular, but little is known
about the new social configurations of people using them, particularly those applications that …