Purpose The paper aims to investigate the practices facilitating the transformation of
healthcare services, understanding the resulting outcomes in terms of well-being and …

Purpose As immersive technologies gain wider adoption, contemporary service researchers
are tasked with studying their service experiences in ways that preserve and attend to their …

Despite the popularity of access-based platforms, the understanding of customer journeys
remains anchored in traditional market contexts that overlook prosumers' extended value …

Purpose This paper aims to provide a better understanding of the prolonged consumption
journey and how they are sustained by service providers' use of habit-boosting strategies …

Purpose The authors systematically review empirical dyadic service encounter research
published in top-tier journals between 1972 and 2022. Design/methodology/approach The …

Purpose Digital platform users not only consume but also produce communication related to
their experiences. Although service research has explored users' motivations to …

Despite the rise in luxury organizations' efforts to embrace the circular economy and offer
more sustainable options to consumers, research on luxury goods in the circular economy …

The purpose of this paper is to propose a conceptual framework of customer-mobilized
engagement (CME) pathways where customers actively identify, engage, and mobilize …

Transformative Service Research (TSR) highlights the fundamental importance of resource
integration for consumer well-being. However, recent research suggests that resource …

Environmental sustainability requires market services to care for and respect physical
materials, moving beyond a conventional customer-centric focus. This research examines …