Virtual reality experience of mega sports events: A technology acceptance study
Digitalization has advanced to become an opportunity to spectate sports during the
pandemic and its restrictions for traveling to competitions. The purpose of this study is to …
pandemic and its restrictions for traveling to competitions. The purpose of this study is to …
Augmenting machine learning with human insights: The model development for B2B personalization
Purpose Machine learning (ML) techniques are increasingly important in enabling business-
to-business (B2B) companies to offer personalized services to business customers. On the …
to-business (B2B) companies to offer personalized services to business customers. On the …
The festival customer experience: a conceptual framework
JV Fernandes, E Krolikowska - International Journal of Event and …, 2023 - emerald.com
Purpose The purpose of this paper is to contribute to the conceptualisation of the festival
customer experience by proposing a new framework based on three interrelated concepts …
customer experience by proposing a new framework based on three interrelated concepts …
User response to extended reality sponsorship activations on social media: Exploring impressions of GoPro's Use of 360 video in marketing
N Burton, T Schlieman - Journal of Interactive Advertising, 2021 - Taylor & Francis
This research explores user impressions of 360° video as a platform for sponsorship
activation, seeking to examine consumers' responses to 360° virtual environments as a form …
activation, seeking to examine consumers' responses to 360° virtual environments as a form …
[图书][B] Managing and leveraging events: Business and social dimensions
This book explores and advances the latest concepts and developments in event
management theory and practice. Drawing on the ever-growing event management …
management theory and practice. Drawing on the ever-growing event management …
Creating brand experiences through activational sponsorship leverage
S Skard, BA Apenes Solem - Event Management, 2022 - ingentaconnect.com
A commonly accepted notion is that companies should leverage their event sponsorships
with promotional and communication activities beyond the sponsorship contract. Activational …
with promotional and communication activities beyond the sponsorship contract. Activational …
Enhancing the Attendee Experience: The Power of Event Sponsorship
G Greenhalgh, E Kim - Event Management, 2025 - ingentaconnect.com
Sponsorship has evolved to become a major component of corporate strategic plans. While
there is an abundance of research on the benefits sponsorship provides brands, a …
there is an abundance of research on the benefits sponsorship provides brands, a …
Creative Event Design and Management: An Exploratory Study of Event Professionals Perspective
E Bangura, M Choi - International Journal of Hospitality and …, 2024 - search.proquest.com
This study explores the trends, influencers and processes involved in event design,
particularly in the UK private event sector. Specifically, this study identifies how design ideas …
particularly in the UK private event sector. Specifically, this study identifies how design ideas …
Events in crowded places: A smart service management
In this work we present eSERVANT (eventS in crowdEd places: a smaRt serVice
mANagemenT), an ICT hardware and software infrastructure that allows the management of …
mANagemenT), an ICT hardware and software infrastructure that allows the management of …
One Way or Another
Z Mpehle, A Farhansyah, MIW Haeruddin… - International Journal …, 2021 - harpressid.com
As one of the prominent brands in the global automotive market, Toyota needs to provide
satisfaction to stakeholders to maintain its reputation. The purpose of this article is to explain …
satisfaction to stakeholders to maintain its reputation. The purpose of this article is to explain …