[图书][B] Sport consumer behaviour: Marketing strategies
All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …
[PDF][PDF] Integrating event image, satisfaction, and behavioral intention: Small-scale marathon event.
SKSK Koo, KK Byon, TA Baker III - Sport marketing quarterly, 2014 - researchgate.net
While mega events substantially contribute to a hosting community's economy and
marketing appeal, small-scale events might result in more positive effects because they …
marketing appeal, small-scale events might result in more positive effects because they …
No more “good” intentions: Purchase behaviors in sponsorship
The growth of sport sponsorship has led to an increase in the number of studies measuring
sponsorship outcomes in different sport settings. Most studies, however, have focused on …
sponsorship outcomes in different sport settings. Most studies, however, have focused on …
Unlocking the black box of sponsorship in participant-based sport
Purpose The purpose of this research is to develop a more precise evaluation of sport
sponsorship efficiency in participant-based sport, by investigating the specific aspects of …
sponsorship efficiency in participant-based sport, by investigating the specific aspects of …
Sponsorship antecedents and outcomes in participant sport settings
Purpose The purpose of this paper is to measure participants' sponsorship awareness, and
assess a model designed to predict participants' behavioral intentions toward the sponsors …
assess a model designed to predict participants' behavioral intentions toward the sponsors …
What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event
M Sung, WY Lee - International Journal of Sports Marketing and …, 2016 - emerald.com
Purpose–The purpose of this paper is to explain the benefits of charitable sport events and
examines how consumer involvement in the cause, attitude toward the event, and event …
examines how consumer involvement in the cause, attitude toward the event, and event …
Information-sharing behaviors among sports fans using# hashtags
The purpose of this study was to explore sports fans' hashtags usage for information sharing
over social media on the basis of the theory of interpersonal behavior. We collected data …
over social media on the basis of the theory of interpersonal behavior. We collected data …
Participant or spectator? Comprehending the sport sponsorship process from different perspectives
Purpose Despite the fact this is already known over how sports spectators interpret
sponsorship content, less is known about participants' sentiments toward sponsors, which …
sponsorship content, less is known about participants' sentiments toward sponsors, which …
Event venue satisfaction and its impact on sponsorship outcomes
L Michelini, G Iasevoli, E Theodoraki - Event management, 2017 - ingentaconnect.com
The importance of sponsorship as a marketing communications tool is well recognized in the
event literature. Despite the growth in event sponsorship investments and the increasing …
event literature. Despite the growth in event sponsorship investments and the increasing …
Sponsorship-Linked Marketing: Sport Consumers' Attitudes and Behaviors
K Koronios, L Ntasis… - International Journal of …, 2022 - World Scientific
The rapid increase in sport sponsorship expenditure has been accompanied by a significant
growth of research studies evaluating sponsorship efficiency in various sport contexts …
growth of research studies evaluating sponsorship efficiency in various sport contexts …