Mobile learning is an emerging concept which has been verified in previous years. With the
rapid advancement in mobile technology, it has emerged with new facets that have …

Instant noodles are one of the favorite foods in Indonesia. Many food and beverage
companies compete to attract consumer interest by providing promotions for various flavors …

Abstract Corporate Social Responsibility (CSR) has been an important matter for
companies; however, concerns about CSR issues are also intensified. Despite the …

With the emergence of social media, many organisations have started using social media
platforms such as WhatsApp, Facebook, and Twitter for their marketing communication …

There has been quite limited knowledge regarding the impact of national culture on the
attitude of each individual when it comes to online brands and online advertisements. This …

This research aims to identify the impact of customer perception of innovation and customer
involvement on the customers' perceived value and behavioral tendencies through the …

Purpose: The purpose of this paper was to study viewers' perception in Pune region, India
about commercials of various campaigns run by the government. The present study …

The study investigated the effect of time-based advertisement of alcoholic beverage on the
consumer behaviour of young people and was aimed specifically at investigating the effect …

The study was conducted to assess the effect of advertising on customers' purchase
intention for banking products in Ghana by specifically targeting customers of Societe …