Purpose The purpose of this paper is to understand consumers' intention to adopt internet
banking. The study adopted the technology acceptance model with additional constructs (ie …

Purpose–The purpose of this paper is to analyse how consumer innovativeness can be
used as a variable to positively influence internet banking adoption both directly and …

Given online travel shopping is a relatively new concept and innovative behavior, research
addressing the effect of traveler's inherent innovative personality on his/her online shopping …

The purpose of this study was to examine purchase motives of pleasure travel components
of low and high complexity in a Web environment. Motives to buy travel components of a …

Tourist subjectivities have an important effect on behavioral intentions. Under the
background of normalization, tourism decision-making manifests primarily in tourists' …

Milton Rokeach (1973) described social values as the single most important construct in
social science. He argued that social values are the building blocks from which the rest of …

This study aims to identify the effects of age identity and innovativeness on parasocial
interaction (PSI), and the moderating effect of parent-children proximity between age identity …

Yeni ürünlere yönelik talebin hacmi, yeniliklerin kabulü ve yayılması süreciyle ilgilidir. Bazı
bireyler yeni teknolojileri kabul etmeye daha eğilimlidir. Literatürde tüketici yenilikçiliğinin …

Purpose–The purpose of this study is to explore the effect of travel agency's reputation on
customer recommendation behavior by examining the mediating effects of customer …

Based on an original conceptual framework that links cultural capital and pro-active
behaviors, this paper investigates whether individuals' cultural capital increases the …