Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities

C Troise, LP Dana, M Tani, KY Lee - Journal of Small Business and …, 2022 - emerald.com
Purpose The aim of this paper is to investigate how social media use (SMU) affects the
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …

[HTML][HTML] Evolution of entrepreneurs' expectations using instagram as a business practice: A transformative learning perspective in the case of sustainable fashion …

JGR Aboytes, M Barth, D Fischer - World Development Sustainability, 2022 - Elsevier
Sustainability entrepreneurs act based on expectations about how products will be received
by consumers, in which directions markets and demand will develop, or which business …

Dark, darker, social media: dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media

A Sawy, D Bögenhold - Journal of Research in Marketing and …, 2023 - emerald.com
Purpose Social media has been gaining importance in recent years as an integral part of
entrepreneurs' business and marketing strategies. At the same time, the entrepreneurial use …

Analisis Pengaruh Kualitas Konten Media Sosial Merek terhadap Kesadaran Merek dan Niat Pembelian pada Merek Fashion Muslim

I Muflichah - 2022 - dspace.uii.ac.id
Sebagai negara dengan penduduk muslim terbesar di dunia, Indonesia memiliki potensi
besar dalam fashion muslimnya. Di masa serba digital seperti sekarang, banyak pelaku …

[PDF][PDF] KEWIRAUSAHAAN DAN TEKNOLOGI DI ERA GENERASI Z

RA Wilis, MM SE, A Aziz - Jurnal Ilmu Siber (JIS), 2022 - academia.edu
Ratih Anggoro Wilis, SE, MM, C. DSM., dan Dr. Abdul Aziz, M. Ag yang keduanya
merupakan dosen dari Universitas Siber Asia (UNSIA) dan IAIN Syekh Nurjati Cirebon …

[PDF][PDF] The significance of Muslim families awareness in promoting entrepreneurship development in Sokoto state, Nigeria

HM Alkanchi, Y Md Yusoff… - Journal of Islamic, Social …, 2021 - researchgate.net
Interest in promoting awareness of entrepreneurship development has been increasing
worldwide for the advancement of economic development. Entrepreneurship development …

The Influence of Consumer Engagement on Brand Social Media on Consumer Attitudes and Purchase Intentions of Local Fashion Products

FA Putri, A Hidayat - Asian Journal of Management …, 2024 - mail.ajmesc.com
This study aims to see the influence of consumer engagement on brand social media on
consumer attitudes and purchase intentions of local fashion products (shop at velvet). This …

Social media in an entrepreneurship context

L Schjoedt, ME Brännback, AL Carsrud - Understanding Social Media and …, 2020 - Springer
In this introduction we set the stage for the chapters that make up this book. We have
clustered the invited contributions in a manner that should facilitate reader's understanding …

Evaluating the Impacts of Social Media Usage on Motivated Consumer Innovativeness

E BALKAR, Ç ÇİLDİR - International Journal of Social and Humanities …, 2021 - jshsr.org
Özet This study was conducted to investigate the effects of social media usage on motivated
consumer innovativeness. For the related purpose, the Onikişubat district of …

Pengaruh Keterlibatan Konsumen pada Media Sosial Merek Terhadap Sikap Konsumen dan Niat Beli Produk Fashion Lokal (Shop at Velvet)

FA Putri - 2024 - dspace.uii.ac.id
Penelitian ini bertujuan untuk melihat pengaruh keterlibatan konsumen pada media sosial
merek terhadap sikap konsumen dan niat beli produk fashion lokal (shop at velvet) …