Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …

Consumers' interactions with smart objects have a relational nature, and extensive research
has supported the “relationship metaphor” as a fruitful way to understand consumer …

Welcome to the second edition of Consumer Culture Theory (CCT). This book invites you to
a fascinating world of research and reflection on the “what?”“when?”“where?” and “how?” of …

The purpose of this article is to evaluate and advance tools that marketing and consumer
researchers have recently gathered from assemblage and actor–network theories. By …

Drawing on actor-network theory (ANT), this paper develops a 'more-than-human'conception
of netnography to extend current thinking on the scope, focus and methods of netnographic …

Resources are central to value creation processes. Hence, marketing and service research
rely heavily on conceptualisations of resources and resource integration for theory building …

Nature affords transformations to consumers' social, embodied, and temporal experiences.
Yet, consumer research has yet to consider how wild species contribute to and are affected …

Results of three experiments reveal that consumers place a higher economic valuation on
dogs versus cats, as evidenced by willingness to pay more for life-saving surgery, medical …

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this
practice has recently been criticized for constraining the creation of novel theory. To …

Assemblage and actor-network theories explain how markets and consumption are
constituted by heterogeneous resources that form part-whole relations at various scales …