Purpose This paper aims at understanding how automotive firms integrate customer
relationship management (CRM) tools and big data analytics (BDA) into their marketing …

Brand identity helps customers to identify, as well as distinguish alternative competitive
brands. If there is a consistent marketing strategy and consistent messaging, brand identity …

This research examines the business model canvas in developing customer segments
through e-commerce channels for Small and Medium Enterprises (SMEs). SMEs are …

We studied the features of implementing cloud computing services in electronic medicine by
the example of four companies, which are world leaders in the IT sphere. We also identified …

In the context of the widespread application of digital technologies such as the Internet, big
data, artificial intelligence, and cloud computing, digital transformation in the manufacturing …

На основі проведеного дослідження встановлено, що діджитал-маркетинг активно
розвивається та набуває широкої популярності в Україні та світі. Діджитал-маркетинг …

This research was conducted with the aim of determining the influence of relative
advantage, organisational readiness, effort expectations and facilitating conditions on the …

El uso del mercadeo digital en el desarrollo de estrategias políticas es cada vez más común
entre los diferentes candidatos políticos que optan a cargos públicos, ya que permiten …

Purpose: Development of methodological approaches and practical recommendations for
effective management of the development of network structures of industrial companies in …

This research aims to determine and analyze the influence of digital innovation and
reputation on the buyer-supplier relationship mediated by supply chain flexibility. Empirical …