The trend of increasing internationalization of small and medium enterprises (SMEs) is
noteworthy, because such firms typically have far fewer financial and tangible resources …

This paper frames the response by business to the challenge of sustainable development in
terms of innovation. It addresses how the shift in business focus from competitiveness to …

All marketing capabilities can be enabled by technology. One such technology–artificial
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …

Purpose The purpose of this study is to examine the moderating influence of the external
environment on the relationship between entrepreneurial competencies, entrepreneurial …

This study investigates the role of dynamic capabilities in the resource-based view
framework, and also explores the relationships among different resources, different dynamic …

Facing uncertain environments, firms have strived to achieve greater supply chain
collaboration to leverage the resources and knowledge of their suppliers and customers …

In different parts of the world branding of countries, cities, and tourist resorts has occurred by
applying branding models and procedures made for a single company's products. However …

Marketing's evolution toward a new dominant logic requires the focus of marketing to be on
the intangible, dynamic, operant resources that are at the heart of competitive advantage …

This study addresses the resources and performance of start-ups in a rapidly changing
market. Using data from Taiwanese high-tech firms, this investigation demonstrated that …

Purpose–This paper aims to increase the understanding of social and technical factors
contributing to successful supplier‐retailer collaboration. The objective is to identify the …