The use of celebrities in marketing communications has become the practice of the major
companies in the emplacement of the brand in the mind of consumers. Firms are making …

Celebrities are frequently used in conservation marketing as a tool to raise awareness,
generate funding and effect behaviour change. The importance of evaluating effectiveness …

The practice of celebrity endorsements has proliferated over time. Now days it has become a
pervasive element of advertising industry especially in India. Celebrity endorsement …

A deep dive into a success story in African business development, this book provides a multi-
layered perspective on the realities of doing business in Kenya. The book's detailed …

Celebrity endorsement is a useful way of pushing a product in a crowded and competitive
Indian market, but it is not a fool-proof one. Marketers use celebrities to break into a market …

This work presents results of a research whose objective was to identify the influencers
attributes in degree of materialism among Brazilian adolescents. The literature review has …

Celebrity endorsement is as the most prevalent advertising technique and strategy
nowadays used in Chinese marketing communication to create positive effects in the minds …

Özet Günümüz dünyasında işletmeler arasındaki rekabetin her geçen gün artması,
işletmeleri pazarlama iletişim aktivitelerinde daha farklı ve etkili yöntemler kullanmaya …

It has been observed that advertisements with celebrities create a great influence among the
younger generation. Marketers spend considerable amounts on celebrities based upon the …

The high level of materialism as a negative value was generated by the mass media and
advertising industry on Hong Kong adolescents. The adolescents consider possessions of …