Using Web 2.0 and social media technologies to foster proenvironmental action
Research from a variety of disciplines suggests that online technologies (ie., Web 2.0 and
social media) have considerable potential for spurring proenvironmental action; however …
social media) have considerable potential for spurring proenvironmental action; however …
Security and privacy of customer data as an element creating the image of the company
COVID-19, mobility, socio-social changes have transferred to the world of social media
communication, purchasing activities, the use of services. Corporate social media has been …
communication, purchasing activities, the use of services. Corporate social media has been …
Crafting employee trust: from authenticity, transparency to engagement
H Jiang, Y Luo - Journal of Communication Management, 2018 - emerald.com
Purpose The purpose of this paper is to propose and test a model examining how three
influential organizational factors–authentic leadership, transparent organizational …
influential organizational factors–authentic leadership, transparent organizational …
[PDF][PDF] The state of social media research: Where are we now, where we were and what it means for public relations
T McCorkindale, MW DiStaso - … journal of the Institute for Public …, 2014 - painepublishing.com
No area in the history of public relations has grown and spread as fast as social media. With
that growth has come a proliferation of social media research that has had an impact on the …
that growth has come a proliferation of social media research that has had an impact on the …
Drivers of Twitter as a strategic communication tool for non-profit organizations
MM Gálvez-Rodríguez, C Caba-Pérez… - Internet …, 2016 - emerald.com
Purpose In view of the increased impact of social media, non-profit organizations (NPOs)
should review their management model for stakeholder relationships. The purpose of this …
should review their management model for stakeholder relationships. The purpose of this …
How millennials are engaging and building relationships with organizations on Facebook
More than half of Facebook's 900 million active users in the US consist of the Millennial
generation (ages 13 to 29). With more organizations taking advantage of the site's reach …
generation (ages 13 to 29). With more organizations taking advantage of the site's reach …
Millennials, social media, prosocial emotions, and charitable causes: The paradox of gender differences
M Paulin, RJ Ferguson, K Schattke… - Journal of Nonprofit & …, 2014 - Taylor & Francis
This research investigated gender differences of Millennials' online and offline prosocial
intentions to support charitable events for the causes of breast cancer and homeless youth …
intentions to support charitable events for the causes of breast cancer and homeless youth …
Organizational Twitter use: content analysis of Tweets during breast cancer awareness month
On an average, at least one out of eight women are at risk of falling prey to breast cancer
during their lifespan. Amongst varied initiatives to spread awareness about breast cancer …
during their lifespan. Amongst varied initiatives to spread awareness about breast cancer …
[HTML][HTML] Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships
We analysed the impact of exporters' social media use on export costs and relationships
with foreign customers using data collected in 2013 and in 2021. Our empirical results show …
with foreign customers using data collected in 2013 and in 2021. Our empirical results show …
The transparent communicative organization and new hybrid forms of content
K Taiminen, V Luoma-Aho, K Tolvanen - Public relations review, 2015 - Elsevier
Abstract Building on the Global Alliance for Public Relations and Communication
Management's Melbourne Mandate's understanding of a communicative organization …
Management's Melbourne Mandate's understanding of a communicative organization …