Cultural distance and psychic distance are two concepts that are widely used in the
marketing literature to assess the differences between countries. The purpose of this study is …

Purpose–The purpose of this paper is to present a critical review of culture study streams in
international marketing and offer suggestions for future development. Design/methodology …

Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

Radical innovation is an important driver of the growth, success, and wealth of firms and
nations. Because of its importance, authors across various disciplines have proposed many …

International relationships are increasingly critical to business performance. Yet despite a
recent surge in international research on relationship marketing (RM), it is unclear whether …

abstract Quantitative evidence drawn from a meta‐analysis of 56 studies (58 samples)
conducted in 28 countries reveals that market orientation is a generic determinant of firm …

This paper studies the topic of customer attrition in the context of a European financial
services company. More specifically, we investigate predictors of churn incidence as part of …

As online shopping evolves from being primarily transactional to being more relational,
sellers aim to form online relationships. This article investigates online relationship …

Internationalizing retailers have shifted their attention to developing countries in which they
pursue different forms of adapted-format transfer strategies to succeed locally. However, little …

Many empirical examinations of foreign direct investment location choice have relied on the
use of secondary data and surveys on the choices made by firms about the form and …