Examining the role of consumer lifestyles on ecological behavior among young Indian
consumers | Emerald Insight Books and journals Case studies Expert Briefings Open …

Purpose The purpose of this study is to investigate the structural relationships between
brand consciousness, perceived quality, social influences, traits of vanity, the need for …

The study of consumer buying behaviour is essential for marketers to understand the key
elements such as what is purchased, from where it is purchased, the quantity of purchase …

Young people in India might be expected to contribute substantially to the demand for
organic food. Yet little empirical research has been undertaken on the factors that drive …

Consumers' cultural values influence their decision-making, and these values are captured
in Hofstede's six cultural dimensions. Culture is important in the food context in India but has …

Purpose This exploratory study aims to examine the prevalent triggers that motivate a
premium brand purchase in an online vs offline retail format. Design/methodology/approach …

Purpose This paper attempts to explore and identify the growing segments of online buyers
of premium brands in the context of the post-pandemic market in India. The multi …

Shopping format choice has been an interesting and important area of research in the
academic literature from long time. However, research in this area is presently at a nascent …

This updated and expanded edition of Persuasive Communication offers a comprehensive
introduction to persuasion and real-world decision making. Drawing on empirical research …

The increase in penetration of internet and information and communication technology (ICT)
along with change in consumer lifestyle and growing population of internet savvy consumers …