Sharing tourism experiences in social media: A literature review and a set of suggested business strategies
MD Sotiriadis - International Journal of Contemporary Hospitality …, 2017 - emerald.com
Purpose The purpose of this paper is twofold: to perform a synthesis of academic research
published between 2009 and 2016 regarding the changes in tourism consumer behavior …
published between 2009 and 2016 regarding the changes in tourism consumer behavior …
[HTML][HTML] Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
JR Hanaysha - International Journal of Information Management Data …, 2022 - Elsevier
The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
RS Ebrahim - Journal of Relationship Marketing, 2020 - Taylor & Francis
In this era, social media platform is integrated into the marketing strategy. This new
technology sets out new mechanisms and communication tools that companies can rely on …
technology sets out new mechanisms and communication tools that companies can rely on …
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …
engagement (CE) to consequently enhance customer trust and retention …
How do product recommendations affect impulse buying? An empirical study on WeChat social commerce
Social commerce is creating increasing opportunities for consumers to access product
recommendations. Evidence from practical and academic literature shows that product …
recommendations. Evidence from practical and academic literature shows that product …
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
The advent of interactive digital platforms has led people to progressively interact on such
platforms, urging organizations to create online communities to engage customers with them …
platforms, urging organizations to create online communities to engage customers with them …
Online presence, visibility and reputation: a systematic literature review in management studies
Purpose The purpose of this 22-year paper is to synthetize business and management
literature in the context of online presence, online visibility and online reputation concepts. In …
literature in the context of online presence, online visibility and online reputation concepts. In …
Do real-time reviews matter? Examining how bullet screen influences consumers' purchase intention in live streaming commerce
Q Zeng, Q Guo, W Zhuang, Y Zhang, W Fan - Information systems frontiers, 2023 - Springer
Bullet screen as a type of real-time reviews published by viewers is an important unique
feature in live streaming commerce. However, it is unclear whether and how bullet screen …
feature in live streaming commerce. However, it is unclear whether and how bullet screen …
Trust as a mediating effect of social media marketing, experience, destination image on revisit intention in the COVID-19 era
The Covid-19 pandemic has a huge impact on the economy, which causes a substantial
decline in the tourism sector. On the other hand, the detrimental impact of proactive …
decline in the tourism sector. On the other hand, the detrimental impact of proactive …
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Digital platforms develop and offer opportunities in the form of online brand communities
(OBCs) to interact and engage customers with the brand, which might lead to brand loyalty …
(OBCs) to interact and engage customers with the brand, which might lead to brand loyalty …