This research investigates the antecedents of social media advertising value, and the effect
of this advertising value on online purchase intention in transitional economies in Southeast …

Using a sample of 603 female consumers of international shampoo brands, including 304
consumers in Bangkok, Thailand and 299 users in Hanoi, Vietnam, a model was tested that …

The use of female stereotypes in advertising is damaging to women and society. In this study
we examine how creative practitioners construct stereotypes within creative decision …

This is the only textbook to provide an applied, critical introduction to the role of psychology
in marketing, branding and consumer behavior. Ideally suited for both students and …

This study begins to measure millennial consumer's attitude of Instagram Stories ads on a
sample of Denpasar & Badung Millennials. Collecting the data was using an online survey …

It has been suggested that consumer attitudes towards advertising have become more
unfavourable over the past two generations. Using a systematic literature review, the authors …

Mobil telefonların kullanımındaki hızlı artış, hem pazarlamacılar hem de reklamcılar için yeni
bir mesaj aktarım platformu yaratmıştır. Mobil telefonların popülerliğindeki artış ile beraber …

Effects of Beliefs and Concerns on User Attitudes toward Online Social Network Advertising
and Their Ad Clicking Behavior Page 1 Imran Mir, J Internet Bank Commer 2015, 20:2 http://dx.doi.org/10.4172/1204-5357.1000116 …

This study compares the effectiveness of tailored advertising in two European Union
member states: a longstanding member with a long history of advertising, the Netherlands; …

As a potent symbol of globalization, English has become one of the most popular foreign
languages used in advertising in many nonnative English-speaking markets. This study …