Consumer ethics continues to draw the attention of academicians and practitioners as a
significant economic and social issue globally. Consumer ethics refers to moral principles …

Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …

Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …

Service organizations, emboldened by the imperative to innovate, are increasingly
introducing robots to frontline service encounters. However, as they augment or substitute …

Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …

Purpose The use of over-the-top (OTT) platforms grew substantially after the declaration of
the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users …

In the current ecological context, advertising and communication emerge as valuable tools
for raising awareness and encouraging sustainable behavior. For this communication to be …

Coinciding with the rising development of emerging markets, sustainable consumption
practices in these markets are increasingly under scrutiny. In this context, we compare …

There is an emerging trend of firms positioning themselves as both sustainable and
luxurious. While it is unclear whether this offers new market opportunities, there remains a …

Building on goal-directed behavior premises, this article sets out to develop a framework for
explaining why consumers desire green products. Informed by a qualitative study exploring …