Purpose The study aims to explore millennial tourist satisfaction in an Islamic tourism
destination, which this research will clarify the relationship between Islamic attributes and …

Purpose–To understand more deeply user decisions in the context of online transportation,
this research aims to analyze the key factors that influence user decisions, including price …

Brand loyalty is essential for maintaining a business's clients. Numerous studies have been
conducted to investigate its causes and effects. However, this research does not adequately …

The use of the internet in business activities is a common thing to do in business world.
Likewise, with MSMEs, many of them have already used the internet in their business …

This study seeks to investigate the factors that determine Consumer Switching Behavior by
examining the influences on consumers' choices to switch between brands, products, or …

The industrial revolution 4.0 changes the direction of human activity from conventional to
digital, almost all aspects of life. as happened in the world of transportation, where the digital …

This research aims to determine the effect of e-service quality and brand image on customer
satisfaction and customer loyalty towards Netflix's user. This research uses quantitative …

Customer satisfaction has been considered a key strategic indicator to enhance marketing
performance. This study was conducted to compare the satisfaction level of consumers …

Customer satisfaction and loyalty stand as pivotal determinants of organizational success in
the evolving sector of transportation. This study explores the intricate relationship between …

The higher education sector is embroiled in a continuous digital transformation process,
resulting in a significant need for an innovative business model need for an innovative …