Recently, firms start to offer samples of physical products online to reach wider audience.
However, literature has mostly examined offline product sampling or online sampling of …

Free sampling is an important marketing tool to promote product information diffusion and
enhance sales. Based on customer preference and enterprise pricing strategy, the work …

Product sampling is an established marketing strategy to increase product exposure and
sales, and its use has recently been extended online. Online product sampling affords the …

With the prevalence of online platforms, user-generated content (UGC) is developing
rapidly, creating new jobs, markets and policy needs. UGC has evolved into a more dynamic …

Free sampling, which has been widely applied and studied in marketing, has recently been
adopted by entrepreneurs on crowdfunding platforms. Using a dataset from a unique …