Electronic markets have grown substantially, and they are considered an effective form of
retail in recent years. Despite such growth, lack of physical transactions between different …

Social media is constantly changing the brand communication tools in the corporate world
by playing a significant role in how consumers learn, research and share information about …

Purpose Providing high-quality e-banking services is considered a basic strategy for
attracting and retaining customers with electronic-banking platforms. The purpose of this …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

Purpose This study aims to examine the relationship between sellers' ethical behaviour and
customer loyalty. The mediating effect of trust and satisfaction in the relationship between …

Consumers are relying increasingly on social commerce for making their purchase
decisions, and e-vendors have great interests in applying social commerce features in the …

Social media is considered to be one of the greatest environments in which users interact
with each other. This is also used by marketers in promoting their products to target …

Purpose The purpose of this paper is to examine the influence of consumers' perceived
corporate social responsibility (CSR). The aim is to provide insight into the effect of …

Prior research has found trust to play a significant role in shaping purchase intentions of a
consumer. However there has been limited research where consumer trust dimensions have …

To enhance social media users' shopping experiences, social media platforms launched an
online shopping feature–the checkout button–allowing users to browse new products …