A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Research studies on brand transgression (BT), service failure and recovery (SFR), and
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
Managing brands in the social media environment
S Gensler, F Völckner… - Journal of interactive …, 2013 - journals.sagepub.com
The dynamic, ubiquitous, and often real-time interaction enabled by social media
significantly changes the landscape for brand management. A deep understanding of this …
significantly changes the landscape for brand management. A deep understanding of this …
[HTML][HTML] Blockchain-based framework for supply chain traceability: A case example of textile and clothing industry
Traceability has emerged as a prime requirement for a multi-tier and multi-site production. It
enables visibility and caters to the consumer requirements of transparency and quality …
enables visibility and caters to the consumer requirements of transparency and quality …
Perceptions of cruise travel during the COVID-19 pandemic: Market recovery strategies for cruise businesses in North America
The study aims to identify consumer perceptions of the cruise industry amid the COVID-19
pandemic and seeks to provide market recovery strategies for cruise businesses. The …
pandemic and seeks to provide market recovery strategies for cruise businesses. The …
Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance
The authors address the questions of whether and how corporate social responsibility (CSR)
relates to firm performance and, in so doing, identify four mechanisms pertaining to this …
relates to firm performance and, in so doing, identify four mechanisms pertaining to this …
Event study methodology in the marketing literature: an overview
Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
Green lies and their effect on intention to invest
The article explores the consequences of greenwashing deceptions on intention to invest. It
analyses whether the presence of a greenwashing lie to stakeholders is detrimental to …
analyses whether the presence of a greenwashing lie to stakeholders is detrimental to …
[图书][B] Theorizing crisis communication
TL Sellnow, MW Seeger - 2021 - books.google.com
Explore the major theories within crisis communication, fully revised and updated Theorizing
Crisis Communication provides a comprehensive and state-of-the-art review of both current …
Crisis Communication provides a comprehensive and state-of-the-art review of both current …
Corporate accountability reporting and high-profile misconduct
DM Christensen - The Accounting Review, 2016 - publications.aaahq.org
ABSTRACT I investigate whether corporate accountability reporting helps protect firm value.
Specifically, I examine (1) whether corporate accountability reporting helps firms prevent the …
Specifically, I examine (1) whether corporate accountability reporting helps firms prevent the …
The role of social media in the capital market: Evidence from consumer product recalls
We examine how corporate social media affects the capital market consequences of firms'
disclosure in the context of consumer product recalls. Product recalls constitute a “product …
disclosure in the context of consumer product recalls. Product recalls constitute a “product …