During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Production, marketing, and consumption of fashion products result in negative
environmental impacts due to the massive production volume of fashion items. However …

Abstract Movements like “Fridays for Future” have heightened attention to the need for
sustainability, particularly among Generations X, Y, and Z. However, the consumption of fast …

With increased concern for environmental and social issues, consumers and the apparel
industry have become more interested in the topic of sustainability. Numerous brands strive …

Since fast fashion is often considered the opposite of sustainable fashion, this study was
conducted to clarify the consumer brand associations with sustainable fashion by analyzing …

Corporate activities vastly impact the environment and society, and people are increasingly
becoming conscious of this. Generation Z (GenZ), an emerging customer segment globally …

Fast fashion companies have been working over the last decade to reduce harmful impacts
in their global supply chains (SC); nevertheless, the literature shows that the sustainability of …

Research background: Faced with multiple media scandals concerning the pollution
resulting from manufacturing activities, and encouraging the overconsumption of clothing …

When firms work to achieve the UN Sustainable Development Goals (SDGs), they contribute
to environmental protection and social and economic welfare. But what are the implications …

In recent years, the fashion and textile industries have come under pressure to manage
customer expectations. Previous research has shown that female consumers tend to buy …