Abstract Small businesses comprise 99.9% of all firms in the US (US Small Business
Administration, 2018b). As entrepreneurs develop ideas and build a customer base, small …

Purpose The purpose of this paper is to explore marketing analysis by developing a
customer loyalty approach for small-and medium-sized enterprises (SMEs) in the service …

This article is devoted to the search for a solution to a scientific and practical problem of the
search for a replacement of the traditional model of company management of the form …

This study aims at investigating the mediating role of sustainable dynamic capabilities in the
effect of social customer relationship management on sustainable competitive advantage …

This article outlines one way in which less research-intensive universities can contribute to
entrepreneurship by examining the achievements of several Knowledge Transfer …

Within the last decade, there has been a global increase in the use of e-business by both
large and small companies. Today, it is generally acknowledged that e-business provides a …

South Africa is viewed as one of the developing countries when compared to other African
countries. However, the challenges that are experienced by the Small Business Enterprises …

In recognizing the distinct positions that have occupied value research to‐date, distinct and
overlapping positions have been identified which (when juxtaposed with customer versus …

The main goal of the study was to explore the process of e-CRM implementation in order to
indicate the basic mistakes the e-commerce micro enterprise made, which led to the failure …

The quest to implement Enterprise Resource Planning (ERP) software to support all main
business functions has been actively pursued by in-house IT departments, software vendors …