The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Purpose To grow, any field of research must both encourage newcomers to work within its
boundaries, and help them learn to conduct excellent research within the field's parameters …

Multi-step models of advertising impact on the recipient (eg, AIDA) are often used to design
social issue advertising. The effectiveness of achieving desired objectives of some steps can …

In these last decades consumer neuroscience has developed very rapidly, both as an
academic field and as a marketing research practice. In this chapter we discuss different …

Advertising broadcast within the scope of conducted social campaigns is usually intended to
shape certain attitudes about important social challenges. One of the methods to check the …

Persuasive messages within online advertisements are some of the key factors in making
marketing content noticed by potential consumers. In order to attract more and more …

Measuring the Emotional and Cognitive Consumers’ Responses During Interaction with Marketing
Stimuli | SpringerLink Skip to main content Advertisement SpringerLink Account Menu Find a …

A doktori képzésem során témámnak a televíziós hirdetések neurotudományos kutatását
jelöltem ki, ami a neuromarketing egyik alap, reklámhatékonyság elméleti-és gyakorlati …

I grandi cambiamenti degli ultimi anni impongono alle aziende e ai loro manager di
modificare, spesso anche radicalmente, non solo le modalità di produzione e le politiche nei …