For any company with a product to sell, how to make that product available to the intended
customers can be as crucial a strategic issue as developing the product itself 1. While …

Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily
on consumers' relationships with the GBWs, a topic not yet adequately investigated in the …

This study conducted two experiments to determine the influence of review valence, review
quantity, and the interaction effects between the two among consumers designated as …

Information technology matters to business success because it directly affects the
mechanisms through which they create and capture value to earn a profit: IT is thus integral …

Research on buyer-seller exchange consistently acknowledges the role of uncertainty as an
influential factor in decision-making for both exchange parties. However, a fragmented …

This paper studies the optimal product and pricing decisions in a crowdfunding mechanism
by which a project between a creator and many buyers will be realized only if the total funds …

With the development of electronic commerce, many dotcom firms are selling products to
consumers across different countries and regions. The managers of online group-buying …

Purpose–The purpose of this paper is to investigate how perceived benefits, perceived risk,
and trust influence Chinese consumers' online group buying organized by institutional …

An efficient energy scheduling strategy of a charging station is crucial for stabilizing the
electricity market and accommodating the charging demand of electric vehicles (EVs). Most …