Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity
Purpose Amidst growing concerns about environmental sustainability, brands face the
challenge of upholding authenticity in their green marketing efforts. While existing research …
challenge of upholding authenticity in their green marketing efforts. While existing research …
Do Dynamic Signals Affect High-Quality Solvers' Participation Behavior? Evidence from the Crowdsourcing Platform
X Liu, X Hao - Journal of Theoretical and Applied Electronic …, 2024 - mdpi.com
The emergence of the crowdsourcing platform enables seekers to obtain higher-quality
services at lower costs. High-quality services are often provided by high-quality solvers …
services at lower costs. High-quality services are often provided by high-quality solvers …
Crowdsourcing: A Catalyst for SMEs to Ideation and Commercialization?
This study aims to explore how SMEs utilize social media crowdsourcing in ideation,
development, and commercialization. It introduces potential dimensions, including …
development, and commercialization. It introduces potential dimensions, including …