Distinctiveness, not dual coding, explains the picture-superiority effect
KF Higdon, I Neath, AM Surprenant… - Quarterly Journal of …, 2025 - journals.sagepub.com
The picture-superiority effect is the finding that memory for pictures exceeds memory for
words on many tasks. According to dual-coding theory, the pictures' mnemonic advantage …
words on many tasks. According to dual-coding theory, the pictures' mnemonic advantage …