The fourth industrial revolution, also known as Industry 4.0, has led to an increased
transition towards automation and reliance on data-driven innovations and strategies. The …

Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

Over the years, service robots and artificial intelligence (AI) have been gaining traction in the
hospitality sector for frontline service automation. Although a significant body of literature …

Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …

Nowadays, monitoring aspects related to sustainability and safety in mining activities
worldwide are a priority, to mitigate socio-environmental impacts, promote efficient use of …

Intelligent human resources for the adoption of artificial intelligence: a systematic literature
review | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

This study aims to analyse the research involving the evolution and development of digital
transformation and the new combinations in tourism development. To this end, a systematic …

The impact of digitalization on marketing activities in manufacturing companies | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

This study aims to analyze the interconnection between the concepts of digital economy and
sustainability. These concepts have become popular due to awareness of climate change …

Brand identity helps customers to identify, as well as distinguish alternative competitive
brands. If there is a consistent marketing strategy and consistent messaging, brand identity …