Corporate social responsibility (CSR) activities have the potential to create stronger
relationships between firms and stakeholders. Although marketing researchers have studied …

Purpose the main objective of this article is to check whether the relationship between
corporate social responsibility activities and employee commitment is mediated by the …

Factors promoting loyalty are of great interest to both academics and practitioners because
consumer loyalty is a notable predictor of business success. This study identifies the …

This paper critically reviews and analyses the empirical and theoretical literature relating to
Corporate Social Responsibility (CSR) programs and their impact on the attitudes and …

This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—
sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company …

This study applies arguments from attribution theory to examine the role of perceived
motives (values-driven, egoistic-driven, strategic-driven, and stakeholder-driven motives) in …

This research develops a model of consumer response to charity appeals. Using the
Extended Parallel Process Model from the fear appeal literature as a foundation, the current …

Corporate social responsibility (CSR) is an increasingly important construct in academia, as
well as a pressing item on the practical corporate agenda. Many firms do not recognize CSR …

In the face of growing attention to corporate social responsibility (CSR) activities in the
marketplace, this paper seeks to demonstrate how corporate social responsibility (CSR) …

Purpose A global shift in ethical/sustainable purchase drivers highlights Generation Z
(persons aged 15–24) as an important market for producers and marketers. Although much …