The purpose of this conceptual paper is to investigate how research on museum
management has been approaching audience development and community engagement in …

The practice of using a “second screen” while following a television program is quickly
becoming a widespread phenomenon. When the secondary device is used for comments …

There remains a significant gap in the scholarly literature on the processes, benefits and
challenges of digital engagement in the arts. This article presents and critically analyses the …

In this essay, I examine the 10 years between 2004 and 2014 as a transformative, if
uncertain, decade for audience analysis, faced with rapidly fragmenting media …

Holding a book manuscript in your hands, you realize how much time has 'disappeared'into
this project. Time that you were not always able to spend with family and friends in the way …

This research addresses the ways users engage with Super Chat in YouTube live streams
and the impact of Super Chat on user participation in real-time communities. Super Chat is a …

This article explores how audiences experience local news online. It discusses the findings
of an empirical study that examined why audiences consumed local news online, what …

This paper investigates the contribution of marketing research to cultural heritage
conservation and sustainability, based on the assumption that the comprehension of the …

As part of its work over the last five years, the Communicative Figurations research network
developed a research programme on investigating Transforming Communications; that is …

This article addresses the gap in research on visual and narrative persuasion in online
fertility marketing contexts and reveals their reliance on rhetorical ruses embedded in the …