This study examines business commitment to the visual arts as a strategy for luxury brands
to strengthen brand equity from a consumer perspective. The way in which the visual arts …

This study investigated the current practices and challenges for the sustainable fashion of
luxury boutique fashion brands (LBFBs) in Vietnam. A series of in-depth interviews with 20 …

Fashion is one of the cultural and creative industry sectors that most benefit from the cultural
dimension of a community (Solima and Minguzzi, 2014). Fashion involves an intensive …

This article presents an experiment that tests the capacity of consumers to recognize an
artification effect on luxury brands. From a managerial viewpoint, artification is an umbrella …

This research presents an experimental program and a numerical analysis executed to
understand the strength and stiffness properties of polyhedral hollow glass units (HGU) that …

The purpose of this study is to explore the interaction between copyright, branding,
marketing, and heritage protection with regard to a fashion brand. The authors use analytical …

Innovation is the development of new products, production processes, business practices or
forms of organization. It is key to the creation of competitive advantages in organizations and …

Luxury brand goods have long embodied aesthetics, style (whether timeless or of the
moment), and artisanal quality (Kapferer and Bastien 2009; Venkatesh and Meamber 2006) …

La moda, como disciplina, tiene un fuerte arraigo y vinculación al consumismo, en especial
desde el desarrollo de la sociedad capitalista. Por su parte, la superficialidad y la fugacidad …

Actualmente, el Grupo Inditex es una de las empresas del sector de la moda más
importantes a nivel internacional puesto que vende fast fashion a precios accesibles para la …