Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

Purpose The purpose of the current research is to investigate the relationship between
marketing capabilities and marketing innovation toward the sustainable competitive …

Purpose This study builds on knowledge-based view (KBV) research and the natural
resource-based view of the firm (NRBV) to examine the effect of knowledge absorptive …

Purpose Relationship marketing (RM) has rarely been applied to micro-, small-and medium-
sized enterprises (MSMEs) in the informal economy (IE). Thus, this study aims to explore the …

Studi penelitian ini mengeksplorasi peran keunggulan kompetitif, inovasi produk, dan
jaringan bisnis terhadap kinerja ekonomi wilayah Jawa Barat. Desain penelitian kuantitatif …

This paper investigated the effectiveness of social media advertising on consumer decision-
making and the mediating role of consumer engagement. Three constructs including …

In this study, we seek to understand the role of relationship marketing in achieving customer
loyalty in Ghana's informal economy. The study further investigated the role of customer …

Investigations on industrial parks appear to be slim with inadequate statistical data in spite of
their growing connectedness with sustainability and the importance of their establishment …

The major target of this study is to evaluate the effect of Microfinance Institution (MFIs) on the
development of SMEs (Small and medium enterprises) in Lagos state Nigeria. Simple …

The purpose of this paper is to measure the mediating role of marketing innovation to
marketing competence and sustainable competitive advantage. The study used a …