Proposed Marketing Strategy to Increase Re-Visit Intention and Purchase Intention of Tourist in Yogyakarta: Case of CV. Jogja Jalan Jalan

MNH Roffik, SA Wibowo, IA Zaim - European Journal of Business and …, 2024 - ejbmr.org
The tourism industry has bounced back post-COVID-19 pandemic from 2021 onwards,
especially in Yogyakarta. As part of the marketing strategy of a service company, 7P's and …