Research opportunities in supply chain management
Since its introduction as a concept in the 1980s, supply chain management (SCM) has
undergone significant modification and expansion. A qualitative analysis of 166 unique …
undergone significant modification and expansion. A qualitative analysis of 166 unique …
The use of product scarcity in marketing
X Shi, F Li, P Chumnumpan - European Journal of Marketing, 2020 - emerald.com
Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …
improve a product's market performance has received increasing attention from both …
Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration
Purpose The purpose of this paper is to present a comprehensive picture of the innovative
efforts undertaken over time to develop the digital technologies for managing the interface …
efforts undertaken over time to develop the digital technologies for managing the interface …
Pandemic-induced knowledge gaps in operations and supply chain management: COVID-19's impacts on retailing
Purpose This Impact Pathways paper aims to provide a timely and structured discussion of
real-world problems at Marks and Spencer and in retail in general, evoked through the …
real-world problems at Marks and Spencer and in retail in general, evoked through the …
What drives purchase intention for paid mobile apps?–An expectation confirmation model with perceived value
While many reports predict huge growth potential for the mobile application (app) market,
little is known about user intention to purchase paid apps. This study amends the …
little is known about user intention to purchase paid apps. This study amends the …
The theoretical underpinnings of customer asset management: A framework and propositions for future research
Most research in customer asset management has focused on specific aspects of the value
of the customer to the company. The purpose of this article is to propose an integrated …
of the customer to the company. The purpose of this article is to propose an integrated …
Multichannel shopper segments and their covariates
U Konuş, PC Verhoef, SA Neslin - Journal of retailing, 2008 - Elsevier
The proliferation of channels has created new challenges for research, including
understanding how consumers may be segmented with respect to their information search …
understanding how consumers may be segmented with respect to their information search …
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
R Bezawada, K Pauwels - Journal of Marketing, 2013 - journals.sagepub.com
Higher sales and margins are key goals for retailers promoting emerging products, such as
organics, but little is known about their marketing effectiveness and their cross-effects on …
organics, but little is known about their marketing effectiveness and their cross-effects on …
[图书][B] Der Handel: Grundlagen-Management-Strategien
L Müller-Hagedorn, W Toporowski, S Zielke - 2012 - books.google.com
Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …
Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out‐of‐stocks
With all the hype around efficient consumer response (ECR) and the brave new world of
technologies, one would believe that retail out‐of‐stocks have gone down over the last ten …
technologies, one would believe that retail out‐of‐stocks have gone down over the last ten …