Throughout human history, people have expressed admiration for heroes who possessed
extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities …

Over 20 years have passed since magical contagion was first introduced to psychology; we
discuss how psychological and consumer behavior findings since then have deepened our …

Loving technological gadgets could be considered an expression of material values, and
thereby a behavior that is associated with reduced well-being. In two studies (N= 926 …

Contagion is the belief that an entity's invisible or essential qualities can be transferred to a
target. Researchers studying contagion have often distinguished between physical …

Estimations that include numerical information are ubiquitous in our daily lives, for example,
housing prices, calories, etc. In the present work, we investigate how the type of information …

Choosing the right gift is a common challenge. Despite recent research suggesting that
sentimental gifts are most appreciated, it remains unclear of the underlying value of such …

The current research explores whether a fixed mindset—the belief that human
characteristics are fixed in nature—is associated with the tendency to engage important …

We examined US and Canadian children's (n= 214) and adults'(n= 72) belief in ability
contagion–an expected improvement in performance when using a celebrity's object (eg …

Advancing technology and increasing demand for contactless purchase methods have
encouraged retailers to integrate technology into the point-of sale experience. However …

Purpose This study aims to extend the previous research on contagion and proposes an
integrative paradigm in which consumer goals and contagion recipient factors are identified …