Today, companies aggregate, trade, and utilize personal information at unprecedented
levels. Their unilateral and extensive access to data about the characteristics, behaviors …

Customer lifetime value (CLV) is the most reliable indicator in direct marketing for measuring
the profitability of the customers. This motivated the researchers to compete in building …

Customer activity has received more attention due to the increase of social network
applications. Moreover, customer activity could be an answer to the research debate about …

Telecommunications is the todays' leading industry. Value Added Services (VAS) is
considered as one of the most money making segments of Telecom services. The purpose …

This study is based on data used by a telecommunications industry over a period of 6
months, beginning July 1, 2018, until December 31, 2018. The approached model of …

" This research focuses specifically on the pre-service teacher during professional
placement. This research investigates the pre-service teacher's role as well as the mentor …

This paper explores the application of Exploratory Data Analytics (EDA) in the banking and
finance domain, focusing on credit card usage and customer churning. It presents a step-by …

The volume of scientific documents and articles has increased dramatically in the last
decade. It makes too difficult to find the relevant documents based on the user's query …

Purpose: Nowadays, customers in any industry are not just looking for a product and expect
to receive a personalized service based on their needs and create a different experience …

In the competitive domain of fast-moving consumer goods (FMCG), retaining customers is
essential for the overall organisational performance of an FMCG company. This research …