Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving
We tested the hypothesis that individuals may act differently when buying a bottle of wine for
themselves than they do when buying wine as a gift. Using a between-subject design, we …
themselves than they do when buying wine as a gift. Using a between-subject design, we …
Consumer acceptance of fungus-resistant grape wines: Evidence from Italy, the UK, and the USA
While there is evidence of consumers' interest in wine sustainability, acceptance of
innovations in wine production is not guaranteed. The current study addresses this issue by …
innovations in wine production is not guaranteed. The current study addresses this issue by …
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase
S Puligadda, JR Coyle, J Ni - Journal of Research in Interactive …, 2021 - emerald.com
Purpose Consumers' engagement with brands online is increasingly important for marketers
for both promotion of their brand's message and sales. The purpose of this paper is to …
for both promotion of their brand's message and sales. The purpose of this paper is to …
Pandemic‐led brand switch: Consumer stickiness for private‐label brands
S Mookherjee, S Malampallayil… - Journal of Consumer …, 2024 - Wiley Online Library
The onset of COVID‐19 resulted in unprecedented shopping behavior, leading to product
scarcity and empty store shelves, making consumers shift towards purchasing private‐label …
scarcity and empty store shelves, making consumers shift towards purchasing private‐label …
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Purpose This study investigated the factors of brand-related behavior, such as brand
schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how …
schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how …
Perilaku pembelian merek fast fashion pada generasi milenial di Indonesia
E Situmorang, B Letsoin, A Briyan… - Jurnal Aplikasi Bisnis …, 2021 - journal.ipb.ac.id
The purpose of this study is to analyze millennial buying behavior towards world fast fashion
brands in Indonesia. The total number of respondents in the research that could be …
brands in Indonesia. The total number of respondents in the research that could be …
[PDF][PDF] Quality certifications' impact on wine industry assets performance.
M Fiore, M Giacomarra, M Crescimanno… - Bulgarian Journal of …, 2020 - agrojournal.org
Abstract Fiore, M., Giacomarra, M., Crescimanno, M. & Galati, A.(2020) Quality certifications'
impact on wine industry assets performance. Bulg. J. Agric. Sci., 26 (2), 257–267 This study …
impact on wine industry assets performance. Bulg. J. Agric. Sci., 26 (2), 257–267 This study …
An integrated economic sociology approach to market-as-network: The example of a shared business environment between Norway and China
CM Cordeiro, G Voldnes - Journal of East-West Business, 2021 - Taylor & Francis
This study applies an economic sociology perspective in exploring the importance of cultural
embeddedness of firm economic activities across borders. The findings are data driven and …
embeddedness of firm economic activities across borders. The findings are data driven and …
제품의형태-기능불일치디자인이제품선호에미치는영향
정보희， 김한구 - Archives of Design Research, 2021 - dbpia.co.kr
연구배경: 소비자들은 기본적으로 다양한 제품을 평가하고 비교하기 위해 시각적 단서에
의존한다. 따라서 많은 기업이 고객에게 매력적으로 소구할 수 있는 차별적 제품 디자인을 …
의존한다. 따라서 많은 기업이 고객에게 매력적으로 소구할 수 있는 차별적 제품 디자인을 …
非亲密关系中的礼物赠予: 礼物偏好的不一致
尹天子 - 心理科学, 2020 - psysci.org
礼物赠予是由于不同的事件和动机, 在不同的关系背景中赠予者和接收者的物质和非物质产品
交换的过程, 具有重要的个人和社会意义. 但是诸多研究表明, 非亲密关系(非恋爱关系和夫妻 …
交换的过程, 具有重要的个人和社会意义. 但是诸多研究表明, 非亲密关系(非恋爱关系和夫妻 …