We review the fast-growing work on salience and economic behavior. Psychological
research shows that salient stimuli attract human attention bottom up due to their high …

Across many domains of decision making, people seem both rational and irrational. We
review recent work that aims to reconcile these apparently contradictory views by modeling …

Sensory signals are highly structured in both space and time. These structural regularities in
visual information allow expectations to form about future stimulation, thereby facilitating …

Researchers have benefited from characterizing evidence-based decision making as a
process involving sequential sampling. More recently, sequential sampling models have …

Human perceptual decisions are often described as optimal. Critics of this view have argued
that claims of optimality are overly flexible and lack explanatory power. Meanwhile …

Buku ini," Psikologi Pemasaran Society 5.0: Strategi Penjualan Maksimal Era Society 5.0",
hadir sebagai panduan yang komprehensif untuk menggali dan memahami landasan …

Understanding the neural code is critical to linking brain and behavior. In sensory systems,
divisive normalization seems to be a canonical neural computation, observed in areas …

Context effects occur when a choice between 2 options is altered by adding a 3rd
alternative. Three major context effects—similarity, compromise, and attraction—have wide …

Much of traditional neuroeconomics proceeds from the hypothesis that value is reified in the
brain, that is, that there are neurons or brain regions whose responses serve the discrete …

Behavioral and economic theory dictate that we decide between options based on their
values. However, humans and animals eagerly seek information about uncertain future …