Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
In this article, we review applications of covariance-based structural equation modeling
(SEM) in the Journal of Advertising (JA) starting with the first issue in 1972. We identify 111 …
(SEM) in the Journal of Advertising (JA) starting with the first issue in 1972. We identify 111 …
Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research …
Reducing the extent and persuasive power of marketing unhealthy foods to children
worldwide are important obesity prevention goals. Research is limited to understand how …
worldwide are important obesity prevention goals. Research is limited to understand how …
How fashion influencers contribute to consumers' purchase intention
Y Chetioui, H Benlafqih, H Lebdaoui - Journal of Fashion Marketing …, 2020 - emerald.com
Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
The authentic virtual influencer: Authenticity manifestations in the metaverse
Virtual influencers (VI) are fictional entities operated by third parties (freelance creators,
digital agencies, or brands). Despite their increasing popularity, the way people approach …
digital agencies, or brands). Despite their increasing popularity, the way people approach …
[HTML][HTML] The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing and …, 2023 - Elsevier
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
[图书][B] Consumer behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having
(or not having) things affects our lives and how possessions influence the way we feel about …
(or not having) things affects our lives and how possessions influence the way we feel about …
Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator
Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly
considered as important sources of information and advice for their followers. This study …
considered as important sources of information and advice for their followers. This study …
The differential roles of brand credibility and brand prestige in consumer brand choice
This study explores how brand credibility and brand prestige affect brand purchase intention
and empirically investigates how the combinatory mechanism of brand credibility and brand …
and empirically investigates how the combinatory mechanism of brand credibility and brand …
Television advertising and branding. Effects on eating behaviour and food preferences in children
EJ Boyland, JCG Halford - Appetite, 2013 - Elsevier
Television provides one of the first, and most intimate, experiences of commercial food
promotion. Therefore, unsurprisingly, the effects of television advertising on children's brand …
promotion. Therefore, unsurprisingly, the effects of television advertising on children's brand …
The effects of perceived price and brand image on value and purchase intention: Leisure travelers' attitudes toward online hotel booking
CF Chiang, SCS Jang - Journal of Hospitality & Leisure Marketing, 2007 - Taylor & Francis
This study investigates the effects of perceived price and brand image on perceived quality,
trust, perceived value, and travelers' purchase intentions for online hotel booking. The …
trust, perceived value, and travelers' purchase intentions for online hotel booking. The …