The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

Augmented reality (AR) is gaining acceptance in the electronic retailing (e-tailing) industry
as it enhances the online shopping experience by offering immersive product information …

Though we acknowledge the established knowledge structure of digital payment adoption,
the current literature still falls short in capturing the underlying motives and mechanisms …

Online customer reviews play a vital role in evaluating product or service performance and
serve as an important reference for other customers' purchase decisions. This study …

Touchscreen interfaces (eg, smartphones and tablets) provide marketers with an excellent
opportunity to reach more consumers. This research investigated how and why the interface …

Product size misperceptions are a common problem for consumers when shopping online.
To help their peers estimate a product's size, customers often include a size referent next to …

This paper examines how input devices of human-computer interaction (HCI) affect
consumers' attitudes and purchase intentions. Across four studies (one study with two …

The current research examines when and how product-background color combinations
(analogous vs. complementary) influence consumers' perception of brand innovativeness …

Many retailers use seemingly innocuous dividing lines to separate product alternatives on
their websites or product catalogs. Although previous research on advertising design has …

This study demonstrates a visual phenomenon in online product presentation: product size
perception is influenced by the depth of field of the presentation image. Depth of field refers …