Purpose This study, first, reviews the existing literature on electronic word-of-mouth (eWOM)
and, using communication theory, examines its impact on its readers' decision-making …

In the past decade, we have witnessed the growing importance of management responses
to online reviews on digital platforms. In this study, we examine the impact of online …

Social media offer new opportunities for project community stakeholder engagement due to
its spatial and temporal independency. This study reveals implications for project …

The importance of online review valence is a subject of debate among scholars. Prior
studies mostly assumed valence as a “peripheral” cue derived from online review surface …

In this study, we investigate the effect of a brand crisis on the customer relationship
management (CRM) efforts of brands on social media. Despite the opportunities social …

This study aims to provide a better understanding of how organizations can manage public
conflict and firestorms in social media spheres. We develop an agent-based simulation …

Messaging and media stories can influence several aspects of consumer perceptions and
behaviors. We experimentally investigated how exposure to various mediated messages …

Due to an environment that is social media driven, it is very important for small businesses to
understand how to utilize social media sites such as Facebook, Instagram, Twitter, etc …

Purpose The purpose of this study is to examine the role of greenwashed word of mouth
(GWWOM) originating from trickery and misleading green marketing practices on customer …

Nowadays, with the major role that social media is playing in our life, people have found an
easy way to utter negative word-of-mouth (NWOM). A self-administrated questionnaire with a …