In recent years, policy makers worldwide have begun to acknowledge the potential value of
insights from psychology and behavioral economics into how people make decisions. These …

A central theme in recent research on attitudes is the distinction between deliberate,“explicit”
attitudes and automatic,“implicit” attitudes. The present article provides an integrative review …

Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Many adolescents and young adults spend countless hours a day on social media, where
they can engage with social media influencers and may establish parasocial relationships …

Abundant research has investigated the impact of review valence on purchase decisions,
but has reported mixed findings. To reconcile these mixed findings, this study unearths the …

Online social media is transforming the way customers communicate and exchange product
information with others. Consumers increasingly rely on the opinions and recommendations …

Along with the growth of Internet and electronic commerce, online consumer reviews have
become an important source of information that assists consumers to make purchase …

Abstract The Gateway Belief Model describes a process of attitudinal change where a shift in
people's perception of the scientific consensus on an issue leads to subsequent changes in …

This study examines the persuasion mechanism in product recommendations made by a
voice-based conversational agent and explores whether the personalized content reflecting …

With growing numbers of digital users, social media advertising becomes a vital marketing
channel for attracting and sustaining consumers. Drawing on the heuristic-systematic model …