Management writer Tom Peters noted that what gets measured is what gets done in
organizations. Therefore, measurement and evaluation models and approaches provide …

This article draws on a decade of research in strategic communication and especially on the
contributions in this special issue to propose a new and more comprehensive definition of …

Media and communication processes are central to how we come to know about and make
sense of our environment and to the ways in which environmental concerns are generated …

This study explores future directions in strategic communication scholarship by examining
the emergence of strategic communication through the lens of interdisciplinary science. The …

As the COVID-19 pandemic spread across the world, requiring emergency management by
health authorities and providers, it created flow-on crises and “crisis contagion” for …

Evaluating Public Communication addresses the widely reported lack of rigorous outcome
and impact-oriented evaluation in advertising; public relations; corporate, government …

Abstract Evaluation is an essential part of strategic communication practices including public
relations and corporate, government, and organizational communication. Evaluation can …

Purpose The focus of this paper is on developing a rationale for the use of transmedia
storytelling in corporate social responsibility (CSR) communication. Transmedia storytelling …

The concept of strategic communication has recently gained popularity among practitioners
as well as academics leading to the formulation of a new approach to the study of …

Think tanks and their roles in rendering expertise in policy advice have been the subject of
historical and ongoing research in policy sciences. However, the widening trend of digital …