Service with a smile: does the type of smile matter?
SA Andrzejewski, EC Mooney - Journal of Retailing and Consumer …, 2016 - Elsevier
Abstract Service providers have often used the mantra of “service with a smile” as a strategy
to engender customer satisfaction. The findings of the current research indicate that a smile …
to engender customer satisfaction. The findings of the current research indicate that a smile …
[HTML][HTML] The Silent Language: The Effects of Nonverbal Cues on Perception of Brands in Online and Offline Contexts
FM Hajjat - 2017 - scholarworks.umass.edu
Nonverbal cues are an essential part of message creation and interpretation, and are central
to many socially meaningful outcomes in interactions in all different types of relationships …
to many socially meaningful outcomes in interactions in all different types of relationships …