In the market-shaping literature, markets are viewed as the results of intentional and
planned acts. Market shapers do not often create technology themselves despite the fact that …

Although theory points to the relevance of dynamic capabilities in firms that seek to drive
new markets, we lack a clear understanding of how firms can develop and apply such …

Purpose In this paper, we investigate the coevolution of the supply network and procurement
strategies in the context of semiconductors and electronics for the automotive industry over 3 …

Purpose Disruptive shocks significantly compromise service contexts, challenging
multidimensional value (co) creation. Recent focus has been on consumers experiencing …

Digitalization, globalization, and environmental awareness make the operating
environments inherently systemic, complex, and volatile. Hence, research on shaping …

Although research has argued for introducing new offerings in emerging markets to
overcome informal competition (IC), the literature remains scant on the impact of IC on the …

Unforeseen environmental shocks, such as the Covid-19 pandemic, often throw
organizations into disarray and chaos. Although some organizations can successfully …

Recently, scholars increasingly emphasize the role of consumers as market-makers–going
beyond mere purchasing decisions. However, amidst this newfound attention to consumer …

Purpose This paper aims to examine adaptation in buyer–seller relationships in a time of
crisis and to explore what consequences adaptation has for the actors involved. The authors …

Abstract Information and communication technologies have dominant impacts in all spheres
of modern life. While these technologies offer the possibility to make the world a richer, more …