Many firms are striving to improve their environmental positions by presenting their
environmental efforts to the public. To do so, they are applying green marketing strategies to …

As being environmentally responsible is a potential source of competitive advantage,
incorporating genuine environmental practices across the supply chain may help firms …

Many companies have developed a green marketing strategy, aimed at promoting and
selling green environmental products. While the majority of articles on this topic report on …

Abstract Even though the Service Dominant Logic (SDL) paradigm has contributed to the
conceptualization of “value co-creation”, no academic study has further investigated the role …

This study aims to examine the effects of environmental knowledge, healthy food and
healthy way of life of on young consumer ecological behaviour. The influence of control …

Abstract Business-to-business (B2B) buyers are finding it increasingly difficult to judge the
true sustainability of supply chain partners (Oruezabala & Rico, 2012). Yet three-quarters of …

Green marketing is a new and evolving concept of marketing green and eco-products with
well-defined eco-standards—consisting of wide-ranging eco-friendly products, satisfying eco …

Purpose–The concept of “green product development (GPD)” has been emerged as a global
phenomenon. The main objective of GPD is to minimize the impact of industrial growth on …

Green ICT is a key enabler of a green economy. To aid policy makers in promoting green
ICT at the national level, this paper proposes a comprehensive understanding of green ICT …

Sustainable development is in many ways the fundamental basis of tourism. The importance
and role of sustainable tourism development in the 21st century is at the center of this paper …